The Cindy Amos Memorial Scholarship was established by Cindy’s friends, family and colleagues. As the executive director of Canadian Badlands Tourism, an organization that promotes tourism in the badlands of southern Alberta, Cindy wanted to help rural Alberta flourish. She shared her compelling vision for community development and the future of tourism. Cindy was an innovator who ushered in a new way of thinking, believing and participating. She inspired people in southern Alberta communities to embrace their roll in promoting Alberta's badlands. The scholarship in Cindy Amos’ memory will recognize and encourage students with a passion for tourism and an ability to communicate their vision.

Cindy was born in Toronto, Ontario in 1954. She was the eldest of five children. After graduating from high school, Cindy and her future husband spent a year travelling and working in Europe. She returned to Canada, got a full-time job and attended university at night where she obtained a business degree.

Her career included a number of positions in business where she excelled in promotions and special events. That experience lead to a teaching position at Sir Sandford Fleming College, where she taught a course in tourism marketing. She accomplished all this while raising two sons.

The next step was a move to Alberta where she took the helm of Canadian Badlands Tourism. It is the largest rural tourism initiative in Alberta representing 62 municipalities. She helped the organization grow and flourish. Her influence is still felt as the organization continues to take on new challenges and seek out opportunities and achieves a growing presence in Alberta’s tourism industry. Cindy`s vision for Canadian Badlands Tourism was to preserve rural values, western culture and strengthen the economies of the region through sustainable tourism development and investment attraction.

Cindy Amos is remembered as an impressive and inspiring leader. She facilitated large scale change in how people view their culture, community and government. The Cindy Amos Memorial Scholarship is funded by donations from Cindy’s family, friends and colleagues.


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